After hearing the title of this time and time again in conversations I kept mulling over ideas, none of them good enough. Then one day walking into the local corner shop there the display was, and it all fell perfectly into place. The phrase “It is what it is” is a terrible one, making it sound like you acceot without question what you are fed. The irony being often people only see the Wotsits pack and not the real meaning of the piece.
It Is Wot It Is