Fears of the inevitable can rule your world. In modern day living, repressed unconscious fears of ageing and squalor are taken advantage of to sell products which promise a “cure”. ‘Phobia’ is a reaction consisting of the unbearable unconscious inverse images of ludicrously glamorised forms set by the mainstream fashion industry. In its most acute form, the mind could turn the everyday household object into nightmarish exaggerations of these personal fears, triggering an atmosphere of intensity, enhanced by media advertising in the home space.

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