The second artwork of the series – Stylester – continues with the tendency of brand obsession by replacing the face of a young man again with the Apple logo. Guy has a stylish well-combed haircut and his addiction is tied to material goods of certain brands which he uses to accessorize his hipster looks. His apple-head is opened up to catapult another brand loved by the stylish hipsters – Ray Ban. Sunglasses are the representing element of the iconic company and the cognitive sign of the group uniform.
Series of six artworks is featuring contemporary subculture defined by lifestyle and quotidian appearance of its members. I observed them, met them and made friends among these guys who have inspired me to put my emotions into a creative process. The entire series was created using multiple media: collage, lithograph and acrylic on paper. I used unfinished lithograph as a background for each work of this series, and adjusted it with images and colors to define the lively nature of today’s modernity.
Modern culture is suffering from addictions. People need to differ on one hand but tend to visually mirror the image of someone around them who catches their attention. They get inspired by fancy tattoos, brands, haircuts, dogs, etc. in the end they are so similar to each other, that there is no difference. These guys are situated mostly in cafes not talking to each other, just sitting apart, each of them on their own, typing something on a mac book or browsing on the iPhone and desperately seeking attention. The idea is presumably to be cool in something that looks like grandmother’s sweater and pretend not having internet connection at home thus work from cafe, sipping one cup of (probably) espresso for a few hours and then just apparently tired of being, get out to some organic bistro to enjoy lunch and take a picture of a dish to instantly post it on .
That is how this group of people appears to non-hipsters, despite the fact that the real hipster souls are usually sensitive and creative beings, so I tried to visually combine this first impression with my own experience. The pop-art nature of the series was intentional. Combination of techniques with temperamental brush strokes however suggest my deeper involvement. The series is not only portraying the appearance of members of this subculture. It is also mocking the phony (fashion) hipsters.
The concept of the work is to show the importance of being able to distinguish the boundaries of absurdity in every subculture and its mutations.