Buying art for a business is a fantastic way for an organisation to distinguish itself from the competition. Here are the top ten reasons to have art in the workplace:
Increased creativity – the business committee for arts found that 64% of employees saw increased creativity and productivity when there was art displayed in the workplace.
Increased productivity – the british council for offices found that 90% of employees believe art improves productivity. 64% of people surveyed by the university of Exeter found that office artwork increases productivity.
Increased morale and loyalty – the british council for offices found that 82% of employees found art in the office increased their morale. Forbes found 78% of employees feel art in the workplace reduces stress and increases expression of opinions. Brand loyalty and employee loyalty depend on the human desire to be a part of something special. Creativity, aesthetic excellence, and social conscience are championed in today’s commercial and consumer worlds. Art is good for employees - the impact of art on employees is unquestionably a positive one!
Have a social impact – buying art is fantastic. Buying art from emerging artists is much, much better. Supporting emerging artists, particularly from marginalised groups can and should form a critical pillar of a corporate ESG strategy. Sustainability goals are a given, workforce diversity is expected, and truly forward-thinking organisations go beyond this to ensure that their social impact ESG strategy permeates everything they do.
Impress investors, clients, and stakeholders – think about it, you are an investor, and you turn up to a barren office with no colour or life, and an organisation that has no connection to creativity or community. Or you come to visit a company that you are thinking of investing in, and you see a vibrant hive of colour, life, and thought-provoking imagery. On top of that you learn of the regular creative events and artwork rotations that take place with local artists. A hotbed of inspirational creativity vs. a scene from the office. Are you Steve Jobs or David Brent!
Boost sales – if business to business sales is important to your company, the environment in which you invite prospective clients to be pitched at is important. Taking a prospective client into what looks like an office-based prison cell isn’t a good look. See point 5. Prospective clients are your most important future stakeholders. Start on the right foot, take every opportunity to inch ahead of the competition. Improve your pitch with artwork.
Attract talented employees – super star employees expect benefits and an inspirational work environment. 80% of global CEOs believe access to talent is their biggest challenge according to PWCs 21st CEO Survey. Every step taken to secure talent is a necessary step in the right direction. Create an environment that superstars can’t resist. Like attracts like. A poor-quality office will not attract high quality and motivated employees, any more than it will foster a productive environment.
Enhance the brand – brands that do not have a social conscience will need to evolve or ultimately die. Furthermore, we are in a design led age where aesthetic is everything. The barriers between technology, art, sport, and music become ever more blurred from a brand messaging perspective. Art on the walls is a necessary action to take if you want to align your brand with the cohort of innovative businesses that are changing the world.
Connect with the local community – working with local artists and creators connects the organisation with its community, prevents ivory tower syndrome, and can form a critical pillar of a corporate ESG strategy in an era when sustainability and social impact are expected not optional.
Don’t get left behind – traditional office environments are dying, everyone expects more. The next generation of workers and customers want to connect with the local community. They demand to be inspired. And they expect their employers to be socially conscious and forward thinking. And following the Covid pandemic, it is more important than ever to entice the workforce back to the office to collaborate.