Our collaboration with adidas was a match made in heaven. Our shared commitments to championing creative communities and to bring people together through culture and community transformed adidas Originals flagship stores into dynamic creative hubs spotlighting the most exciting local emerging artists. Our series of over 15 sold out events between London and Paris saw hundreds of artists exhibit their artworks and connect with other art lovers. The events were the talk of their respective cities, and became a staple in the calendar of the creative community. The popularity saw record breaking attendance and app sign up numbers on the adidas app and peak sales times happening during our two showpiece activations of the 4 floor brand flagship store on Oxford Street, London.